Credit Card Issuer Uses PerformLine To Market Their Cards Compliantly Across Channels and Gain A Competitive Advantage
more credit cards offered
across the web, emails, and social
in web presence
This global financial services company was launching their first credit cards in the U.S. As a newcomer in the market, they were throwing themselves into the ring of a notoriously competitive and highly saturated industry.
With only a few credit cards, a small web presence, and no additional lines of business in the U.S., they needed a competitive advantage to market their cards compliantly and to make business decisions quickly.
Web Monitoring to monitor all of their credit card offers as they’re promoted across the web to potential customers.
Once the client grew enough to expand into other customer acquisition tactics, they increased their coverage with Email Monitoring and Social Media Monitoring to monitor these channels for regulatory and brand compliance.
Complete Coverage + Increased Web Presence
Using PerformLine, this client’s compliance team is armed with the ability to monitor all of their credit cards across all of the marketing channels they’re using. Their results continue to improve over time and their risk threshold continues to decrease. Because of this, the client was able to turn compliance into a revenue driver by spending less time monitoring their marketing content and more time on growing and expanding their business.
This client is now one of the largest in their field with a web presence that is 8x the size it was when they first onboarded with PerformLine.
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