CLIENT STORY
Online Loan Marketplace Uses PerformLine To Strengthen Brand and Customer Experience
10k
web pages monitored
10x
more URLs discovered
About the Client
An online lending marketplace that allows potential borrowers to connect with multiple loan operators to find optimal terms for loans, credit cards, deposit accounts, insurance, and more.
PerformLine Solutions
Business Challenge
Since its inception, this organization has facilitated more than 65 million loan requests. As they grew, this company discovered that, on top of their owned and operated sites, their brand was also being promoted on countless partner websites and feared that the content associated with their brand wasn’t always accurate or compliant.
This company knew that its brand was being promoted on more sites than its compliance team could possibly keep up with. They needed a solution that could discover and monitor all of these sites to uncover potentially non-compliant content. They also needed to be able to efficiently remediate any misleading information found to mitigate their regulatory risk to ensure a strong brand and customer experience.
PerformLine Solution
Web Monitoring to automatically monitor all known merchant and partner webpages and discover unknown pages where their brand was being promoted across the web.
The Results
Complete Coverage and Visibility
Improved Partnerships
Providing complete visibility into their online marketing efforts has allowed this client to form better relationships with their compliant partners and remove those that weren’t.
Strengthened Brand and Customer Experience
Comprehensive coverage of their brand across the web, coupled with improved relationships with partners, has created a better customer experience and ensures that consumers are receiving the best possible loan experience.
“As we all know, compliance never sleeps…so PerformLine helps us detect and remediate in real-time.”
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