Having a solid compliance management system (CMS) in place not only protects consumers, but it shows a good-faith effort to comply and, in turn, protects your organization from possible enforcement actions. By putting more resources into compliance management upfront, your organization can save a lot of time, trouble, and money in the long run.
According to the FDIC, a strong compliance management system (CMS) is composed of three main elements: board oversight, a compliance program, and compliance audits.
Compliance programs offer a planned and organized effort to guide the company’s compliance activities and represent a source document that serves as a training and reference tool for employees. By putting more resources into your CMS and compliance program, your organization can help prevent regulatory violations, provide time and cost savings, while protecting your brand.
These documents should detail how employees are expected to go about their jobs, including the steps they need to take to ensure that business is conducted ethically and within legal boundaries
Provide an outline for:
Company goals + the procedures to meet them
All information needed for personnel to complete a business transaction
Regulatory review written policies and procedures periodically and revise them as necessary to address current issues or concerns, changes in laws or regulations, or changes in your business practices
Employees must receive training on laws, regulations, and organizational policies that apply to their jobs
Training programs should be tailored to meet specific job functions and be designed and documented for both new hires as well as existing employees
Training should include information about where to go for help or advice in resolving questions about ethical issues or compliance with applicable laws, regulations, or policies
Employees should be trained and kept current on events that impact the business, such as:
Important regulations
Supervisory updates
Recent enforcement actions
Provide employees with written material for reference and keep these materials updated regulatory with current, complete, and accurate information
Identify and manage consumer complaints submitted internally to your organization (including those submitted via emails, calls, or on social media) and externally to regulatory agencies (like the CFPB and FTC)
Check out this cheat sheet on how to use the CFPB’s Consumer Complaint Database in your compliance program
Established procedures for addressing complaints and provide sufficient guidance on how to handle complaints internally and externally
Provide a timely resolution to all complaints, ideally within 15 days or less to align with the CFPB’s expectations
Evaluate complaint trends for insights into risk areas and to identify process improvements
Understand who is doing what in marketing, how they're doing it, and whether or not certain activities may be generating consumer complaints or fall out of compliance with regulatory obligations
This kind of monitoring should be ongoing and can help proactively identify procedural or training weaknesses
Monitor all marketing channels for adherence to regulatory and brand guidelines, including across the web (including third-party sites), calls, emails, messages, social media, and pre-production marketing assets (like direct mailers)
Schedule regular reviews of:
Disclosures
Document filing and retention purposes
Posted notices, marketing content, and advertising
State consumer protection laws and regulations
Third-party service provider operations
Internal compliance communications systems that provide updates and revisions of applicable laws and regulations to management + staff
Monitor relevant industry publications and regulatory updates to ensure that you’re able to anticipate potential issues in advance and have time to implement the necessary changes to your program
Stay current on:
Lawsuits
Supervisory Highlights
Enforcement Actions
Guidelines
Adjust processes and priorities accordingly based on regulatory happenings and trends
Get your free copy of PerformLine's Marketing Compliance Playbook which compiles expert insights and advice into one tactical, comprehensive playbook your company can easily adopt into its compliance program.
Whether you're looking for comprehensive oversight across all your marketing channels, need extra bandwidth to review and fix compliance issues, or just don't know where to start with your compliance program, we have a solution for you that's customizable, automated, and scalable.