How Benchmark Mortgage approves content 6x faster and saves significant resources with PerformLine

About the Client

Benchmark Mortgage is a full-service mortgage lender committed to providing a superior customer experience while maintaining the highest standards of integrity and compliance. With branches across the country, Benchmark helps clients achieve their homeownership goals by offering a wide range of mortgage products, backed by experienced loan officers and a culture focused on service, accountability, and growth. Benchmark’s dedication to operational excellence includes a strong emphasis on maintaining compliance across its marketing and lending practices.

Business Challenges

Benchmark Mortgage's marketing compliance review process was time-consuming, highly manual, and prone to bottlenecks. Each marketing piece submitted for review could take 30 minutes to an hour, with extensive back-and-forth between compliance and marketing teams to address non-compliant materials. This slowed down speed-to-market, creating the risk of missed sales opportunities for loan officers, especially given the fast-paced nature of the mortgage industry where speed to lead is critical.

"Speed to lead is important in marketing and sales. If a loan officer has a marketing piece to get out and we don't get it approved in time, it could lead to a missed opportunity. And that's something we absolutely did not want," said Jason Haeger, Director of Digital Marketing at Benchmark Mortgage.

Additionally, without a system to track approvals by state or to export audit-ready data, responding to regulatory inquiries was tedious and inefficient. As volumes increased, Benchmark needed a scalable solution that could streamline reviews, reduce compliance risks, and provide real-time visibility across all marketing submissions.

PerformLine Solution

PerformLine's Document Review solution integrated directly with Benchmark’s existing tech stack, which includes monday.com, JotForm, Dropbox, and Zapier. 

The initial goal was simple: create a clean, exportable record of approved materials for audits. 

But the combination of PerformLine’s API and automation capabilities quickly unlocked a fully automated compliance review process.

"The big aha! moment was realizing that I could send the update from PerformLine back to Zapier through a webhook, which was huge because now I could take that PerformLine score and update our monday.com board with it" Haeger shared.

With Zapier and monday.com automations, submissions are instantly scored by PerformLine. Approved assets automatically trigger email notifications with approval details, including expiration dates, without requiring manual oversight. For materials that require remediation, PerformLine’s results are summarized by an internal AI tool, which extracts and explains rule violations directly in monday.com for easy review and resubmission.

The entire system allows loan officers to submit marketing materials through a simple form anytime, even outside of business hours. If compliant, approvals are often delivered within five minutes, dramatically improving speed-to-market while ensuring ongoing compliance oversight.

The Results

Audit-Ready Documentation

Benchmark’s initial goal was to simplify audit preparation by creating a fully exportable record of all approved marketing materials. With PerformLine, all reviews and approvals are automatically tracked and stored, making it easy to generate reports for audits or regulatory requests on demand. This ensures Benchmark remains prepared for regulatory scrutiny at any time while eliminating the tedious manual work previously required to pull audit records.

Accelerated Speed-to-Market

Compliant submissions are approved almost instantly without requiring any human intervention. This gives loan officers the ability to move quickly on marketing opportunities at any time, even outside of traditional business hours.

"Loan officers often don't work a typical nine-to-five. With the automation feature, they can get compliance approval anytime. They don't have to wait for business hours, they don't have to wait for somebody to get back to them. If it's already compliant, they can get an approval almost instantly. Even if it's Sunday afternoon." Haeger said.

Greater Compliance Adoption and Risk Coverage

"If people know that they're going to get their piece back really quickly, they're more likely to send more pieces in to make sure that their items are compliant…And if they're tired of waiting or if they see it as a hurdle to get over, they may not always send it for approval. They may be willing to take on the risk in the market, which can also hurt our brand," Haeger added.

The faster, automated review process now encourages loan officers to submit more of their marketing materials for review rather than risk non-compliance by avoiding submissions altogether. This results in increased compliance participation across the organization and reduces the risk of unreviewed materials entering the market.

Significant Time and Cost Savings

The automated process eliminates countless hours of manual review for compliant assets that previously required significant staff time. With PerformLine automatically scoring and approving compliant submissions, the compliance team no longer spends valuable hours reviewing low-risk materials. 

Instead, their time is fully focused on higher-risk, non-compliant pieces that require expert attention. This shift allows Benchmark to efficiently manage a growing volume of marketing materials without adding staff, while ensuring that complex or flagged assets still receive the scrutiny they need.

See how much time and money you could be saving with PerformLine