Top 20 U.S. Bank

From Manual to Fully Automated Enterprise Compliance Oversight in 90 Days with PerformLine

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About the Client

As one of the top 20 banks in the U.S., this bank delivers a standout suite of financial products, with credit cards at the heart of its offerings. From generous cashback to travel perks and tools for building credit, its programs are designed to meet a wide range of financial needs. 

 

Business Challenges

With over 20 co-branded credit card programs and dozens of marketing channels and partners, this bank’s internal team was stretched thin. The process relied heavily on manual efforts, leaving too much room for error and not enough time to keep up.

The bank needed to reduce risk, increase visibility, and modernize its compliance oversight—and they needed to do it quickly. With a firm internal deadline to sunset their manual review process, there was no room for a slow or staggered rollout.

 

The Goals

  • Retire the manual review process before the internal deadline
  • Automate compliance oversight across the web and email channels
  • Monitor 20+ co-branded credit card programs at scale

 

Why PerformLine

The bank partnered with PerformLine for its ability to meet enterprise needs with speed and scale. The platform offers:

  • Automated monitoring across high-risk marketing channels
  • Advanced discovery to surface previously unknown content and brand mentions
  • Customizable rule configuration tailored to the bank’s internal guidelines
  • Rapid implementation with tangible value delivered in weeks

 

Early Wins: Proving Value Within Two Weeks

Even before implementation was officially complete, the bank began seeing value:

  • Custom rules were built and deployed early, revealing compliance risks within weeks
  • Quick platform access allowed for real-time rule feedback and testing
  • Automated monitoring implemented for 20+ card partners with visibility where they had none before
  • Discovery tools uncovered unknown content, giving them insights they couldn’t find manually
BY DAY 90

Results at a Glance

20+

credit card programs monitored

212

custom rules deployed

30%

increase in compliance coverage

What Made It Work

This implementation was a textbook example of what success looks like when both teams are aligned and ready to move.

  • Strong internal ownership from day one: The bank assigned a dedicated project manager with a clear mandate and decision-making authority
  • Quick access to key data and documentation: The bank provided critical materials within the first week, which enabled PerformLine to begin configuring and testing custom rules right away
  • A clear motivation and shared sense of urgency: With a firm date to sunset their manual review process, both the bank and PerformLine stayed focused and committed throughout the 90-day timeline

 

Looking Ahead

With manual reviews officially being sunset, the team is already planning what’s next:

  • Adding additional marketing channels to monitoring scope
  • Working to onboard additional business units
  • Continuously optimizing rules for long-term scale

Enterprise-Grade, Without the Enterprise Timeline

This leading bank went from spreadsheet-driven reviews to automated monitoring in just 90 days. They saw results early, built a foundation for growth, and now have full visibility across their card programs.

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