Marketing Compliance Trends and Insights for Bank-Fintech Partnerships
Our State of Marketing Compliance Report provides a look into the challenges and solutions for banks and fintechs in managing marketing compliance amidst evolving regulatory landscapes
Partnerships are expected to grow, and marketing compliance is a key component for growth
of banks and fintechs expect their partnerships programs to grow in 2024
agree that marketing compliance is a key part of their organization's culture
agree that they hold their partners and other third parties to a high standard for compliance
Banks have more comprehensive oversight of their partners' marketing activity than fintechs, who more heavily rely on sample QA for compliance
Monitor everything with comprehensive oversight
Rely on sample QA for compliance checks
The majority of banks and fintechs have the opportunity to improve their compliance programs to be more automated, efficient, and scalable
Describe their compliance program as basic and manual
Have moderate to low confidence in their compliance programs
The marketing compliance review and approval process is time-consuming, specifically for banks reviewing fintech content
of banks agree that the review and approval process for fintech marketing materials is creating bottlenecks at their organization
Banks struggle with manual review and monitoring, fintechs struggle with resource constraints–but technology can help
Banks and fintechs agree that automated compliance review, approval, and monitoring software can help address their top challenges
PerformLine helps alleviate bottlenecks and streamlining compliance review, approval, and monitoring
