The State of Marketing Compliance for the Buy Now, Pay Later Industry
We surveyed BNPL compliance leaders on their organization's marketing compliance practices for insights into trend information on the depth of compliance programs, concerns, and challenges.
Here are the top marketing compliance stats that BNPL companies should know about in 2022.
Regulatory change, comprehensive oversight, and bandwidth are top marketing compliance challenges
The top marketing compliance challenges for BNPL companies are keeping up with regulations (36%), comprehensive oversight (36%), and bandwidth and headcount (21%). Only 7% of respondents said that budget was a top compliance challenge.
Not surprisingly, data privacy, fair lending, and impending BNPL regulation are top regulatory concerns for 2022
The regulatory "hot topics" that BNPL companies are most concerned about in 2022 are data privacy and protection (30%), fair lending (25%), and of course, BNPL regulation (20%).
Get the latest on the state of the BNPL industry and recent happenings on the regulatory front here.
Three quarters of BNPL companies expect marketing compliance budgets to increase in 2022
While total compliance budget amounts vary, 75% of respondents said that they expect their budget to increase in 2022.
The majority of increased budgets will be spent on compliance technology and training and development
With an increased budget, BNPL companies are looking to increase their spending on compliance technology (43%) and training and development (29%).
Email marketing, social media, messaging, and affiliate marketing are the top marketing channels used by BNPL companies
The most popular marketing channels for BNPL companies are email marketing (24%), social media (15%), messaging (15%), and affiliate marketing (15%).
Get full insights on the State of Marketing Compliance in 2022.
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