2022 Top Marketing Compliance Issues Report
A review of the top marketing compliance issues monitored and remediated across consumer finance industries.
ABOUT THE REPORT
This report takes a deep dive into specific industries and regulations to identify the top monitored and remediated terms and categories that organizations use to ensure that their marketing materials are compliant and mitigate risk.
This report outlines the top compliance issues across specific industries and verticals, as well as across unfair, deceptive, and abusive acts and practices (UDAAP) as it pertains to a wide variety of industries.
METHODOLOGY
This study was conducted over a 12-month period reviewing millions of assets across a wide variety of industries and regulations.
Assets include:
- Published content, like web pages, including known and referring URLs, social media posts and profiles, and physical collateral pieces (like flyers and direct mailers)
- Direct engagement with consumers from internal reps and external partners across calls, messages, and emails
Industries include: Mortgage, Buy Now, Pay Later (BNPL)/Point-of-Sale (POS) Financing, Banking, Personal Loans, Student Loans, Partner Bank, FinTech, Payment Processors