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Marketing Compliance

Top 4 Mortgage Compliance Issues Across Loan Officers’ Social Media and Websites

PerformLine monitors thousands of mortgage marketing assets daily for compliance using proprietary technology and expert rulebooks to look for potential compliance issues.

Here are the top four remediated terms and categories that mortgage companies use to ensure loan officers are adhering to marketing and compliance requirements on published content across the web and social media.

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#4 - COMPANY NAME

The fourth most monitored and remediated category for mortgage companies is company names.

It’s important that consumers know who is attempting to get their business, therefore, mortgage companies should include their company name in their advertisements and it should be listed in a clear and conspicuous manner. 

#3 - CORPORATE DOMAIN

The third most commonly remediated category is corporate domains.

Many organizations monitor their corporate domain across the web to discover vanity URLs that loan officers create independently, or manage without the consent or approval of the organization.

If they are creating vanity URLs that you are not aware of, you don’t have control over the content and the site may be in violation of regulations. This can put your company’s brand at risk and could result in action against the loan originator.

#2 - CORPORATE NMLS ID #

The second most monitored and remediated term for mortgage companies is the NMLS IDs. Similar to company names, organizations are required to include their NMLS identifier on loan documents and advertisements, and it should be listed in a clear and conspicuous manner.

#1 - EQUAL HOUSING LOGO/STATEMENT

The top remediated category for mortgage companies is the Equal Housing Opportunity/Equal Housing Lender logo and/or statement.

When offering and promoting loan products, organizations are required to include the Equal Housing Lender or Equal Housing Opportunity logo or statement in some capacity, whether on the image itself or included somewhere on the profile.  

TAKEAWAYS

It's important to ensure that loan officers' marketing material includes the necessary information and disclosures as required under law. It's also important that that this information is presented in a clear and conspicuous manner.

While you can’t always control what officers post about your company, you can monitor and review their content for any potential compliance issues to catch and remediate them immediately.

Need visibility into your loan officers' social profiles and websites? 

With PerformLine, your organization can gain complete visibility into its loan officers' activities and ensure that they are providing required information across their social posts and web pages, including company name, NMLS ID numbers, Equal Housing statements/logos, and more.

PerformLine’s omni-channel solution was built to automate the discovery and monitoring of potential regulatory and brand compliance violations on all marketing channels, including the web and social media, as well as messages, emails, and documents. Our turn-key, industry rulebooks are built on years of experience working with regulators and industry clients.

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