ABOUT THE STUDY
Failure to comply with UDAAP can lead to severe enforcement actions from the regulators, including both monetary fines and more “structural” remedies, including bans on business practices, caps on size or growth, etc. Keen attention to UDAAP compliance is critical in today’s turbulent regulatory environment where consumer protection is top of mind.
PerformLine monitors thousands of marketing assets daily for UDAAP compliance using proprietary technology and expert rulebooks to search for potential violations. Assets include published content on web pages, including known and referring URLs, and social media posts and profiles across a wide variety of industries, including banking, mortgage, buy now, pay later (BNPL), credit cards, fintechs, partner banks, and higher education institutions.
This study was conducted over a 12-month period reviewing hundreds of thousands of pieces of published content across the web and social media.
This study reveals the top five monitored and remediated terms and categories that companies use to ensure that their marketing materials are free from any potential unfair, deceptive, or abusive acts or practices.